Ship-Pros Brand Transformation & Landing Page
This case study highlights a sophisticated B2B sales strategy combined with advanced Figma system design. I didn't just design a website; you built a real-time "Sales Configuration Engine" using Figma variables to close deals instantly while maintaining a luxury brand standard.
B2B
Logistics
Duration :
14 Days
Platform :
WIX
Country :
United States
Brief Context
Ship Pros is an logistics firm that combines proprietary technology with shipping expertise to negotiate better rates for businesses. Their core business model is risk-free: they only get paid if they save the client money.
The challenge was that their existing website failed to communicate this unique "Shared Success" model, appearing more like a generic software dealer than a strategic partner.
The goal was to build a bold, quirky, and authoritative landing page that explained their complex value-add while building immediate trust with high-volume shippers.
Challenges
Explaining the "Free" Model :
Designing a layout that clearly explains a performance-based fee structure without making it sound "too good to be true."
Partner vs. Dealer Perception :
Shifting the brand narrative from a transactional software vendor to a long-term strategic shipping partner.
Information Density :
Managing large amount of details required, software integrations, expert negotiation, and specific "What's Included" lists, without cluttering the UI.
Interactive Utility :
Designing a Savings Calculator that felt simple to use but powerful enough to provide a credible estimate of potential ROI.
Design Approach
I moved away from the "safe" corporate aesthetic of the old site and adopted a Bold & High-Contrast Visual Direction. I used vibrant purples and deep navis paired with "hand-drawn" cloud elements to give the brand a modern, approachable personality.
To tackle the core value proposition immediately, I placed a Savings Calculator directly in the first fold, allowing users to see their potential savings before they even scroll.
To reinforce trust, I used a Comparative Strategy. I designed a "Ship Pros vs. Competitors" card system that highlighted their "Real Experts" and "Bi-weekly Reports" against the generic offerings of competitors.
I also implemented Progressive Disclosure in the "What's Included" section, using a clean list format to detail the comprehensive nature of their service—from claims assistance to quarterly reviews—ensuring the user felt the full weight of their expertise.
Designs
Desktop Landing Page
Key Learnings
Utility as Engagement :
Including a tool like a calculator isn't just a feature; it's a conversion engine that proves value before the user ever talks to sales.
Boldness Builds Trust :
In a sea of generic B2B sites, a quirky, high-personality design can actually build more trust by making the company appear confident and innovative.
Copywriting is Design :
I learned that the UX copy—like "We aim to be your partner, not just a dealer"—is just as responsible for the brand's perception as the layout itself.
Visualizing the Invisible :
Since their service is intangible (negotiation and savings), I used charts and comparison tables to give their work physical "weight" and clarity.
Ship-Pros Brand Transformation & Landing Page
This case study highlights a sophisticated B2B sales strategy combined with advanced Figma system design. I didn't just design a website; you built a real-time "Sales Configuration Engine" using Figma variables to close deals instantly while maintaining a luxury brand standard.
B2B
Logistics
Duration :
14 Days
Platform :
WIX
Country :
United States
Brief Context
Ship Pros is an logistics firm that combines proprietary technology with shipping expertise to negotiate better rates for businesses. Their core business model is risk-free: they only get paid if they save the client money.
The challenge was that their existing website failed to communicate this unique "Shared Success" model, appearing more like a generic software dealer than a strategic partner.
The goal was to build a bold, quirky, and authoritative landing page that explained their complex value-add while building immediate trust with high-volume shippers.
Challenges
Explaining the "Free" Model :
Designing a layout that clearly explains a performance-based fee structure without making it sound "too good to be true."
Partner vs. Dealer Perception :
Shifting the brand narrative from a transactional software vendor to a long-term strategic shipping partner.
Information Density :
Managing large amount of details required, software integrations, expert negotiation, and specific "What's Included" lists, without cluttering the UI.
Interactive Utility :
Designing a Savings Calculator that felt simple to use but powerful enough to provide a credible estimate of potential ROI.
Design Approach
I moved away from the "safe" corporate aesthetic of the old site and adopted a Bold & High-Contrast Visual Direction. I used vibrant purples and deep navis paired with "hand-drawn" cloud elements to give the brand a modern, approachable personality.
To tackle the core value proposition immediately, I placed a Savings Calculator directly in the first fold, allowing users to see their potential savings before they even scroll.
To reinforce trust, I used a Comparative Strategy. I designed a "Ship Pros vs. Competitors" card system that highlighted their "Real Experts" and "Bi-weekly Reports" against the generic offerings of competitors.
I also implemented Progressive Disclosure in the "What's Included" section, using a clean list format to detail the comprehensive nature of their service—from claims assistance to quarterly reviews—ensuring the user felt the full weight of their expertise.
Designs
Desktop Landing Page
Key Learnings
Utility as Engagement :
Including a tool like a calculator isn't just a feature; it's a conversion engine that proves value before the user ever talks to sales.
Boldness Builds Trust :
In a sea of generic B2B sites, a quirky, high-personality design can actually build more trust by making the company appear confident and innovative.
Copywriting is Design :
I learned that the UX copy—like "We aim to be your partner, not just a dealer"—is just as responsible for the brand's perception as the layout itself.
Visualizing the Invisible :
Since their service is intangible (negotiation and savings), I used charts and comparison tables to give their work physical "weight" and clarity.
Vineeत्
