This case study marks the final evolution of your work at PandaMatch—transitioning a successful MVP into a standalone, market-disrupting product: Panda Leads. It showcases your ability to use Product Psychology, habit-loop design, and brand leveraging to launch a new B2B concept.
Focus Area :
High-Conversion Landing Page, Zero-Friction Onboarding, and Growth Strategy.
Core Objective :
To launch Panda Leads as a standalone brand that leverages the reputation of PandaMatch while introducing a new "Upload-to-Extract" workflow.
Brief Context
Following the success of the Leads Finder MVP, the company decided to split the feature into a standalone product named Panda Leads. My task was to design an entire product ecosystem from scratch.
We needed to launch with a landing page that didn't just explain the product but actively converted users through a bold, aggressive pricing hook and a workflow that felt as simple as a file-converter tool.
Educational Friction :
The "Upload a Domain List" concept was new to the sales industry. Users were used to complex search queries, not bulk file uploads.
Brand Transfer :
We had to establish Panda Leads as a new entity while ensuring users knew it was backed by the trusted PandaMatch infrastructure.
Drop-off at Pricing :
Data from the MVP showed that users often hesitated when they reached the final estimated cost.
Technical Compliance :
The backend required a very specific file format (One domain per row, max 10k). Communicating these "rules" without sounding restrictive was a major UX challenge.
Design Approach
The Habit-Loop Inspiration :
I recognized that users are already familiar with "One-Click" utility sites (like PDF-to-JPG converters). I decided to bring the entire product flow into the Hero section.
Instead of asking users to "Sign Up" first, I asked them to "Upload your List" immediately. This removed the barrier to entry and allowed users to experience the product's value before hitting a login wall.
Strategic Brand Leveraging :
To build instant trust, I implemented a "Product by PandaMatch" endorsement in the top navigation bar.
This allowed the new brand to inherit the authority of the original product while also giving users a clear path to jump between the two platforms.
Bold Visual Language
I chose a vibrant, high-contrast bluish theme to separate Panda Leads from the more corporate look of competitors.
I used bold typography with specific "hooks," such as: "Get 1,000 Leads for just $1.8." This made the value proposition impossible to ignore.
Solutions
Upfront Formatting Education :
To prevent backend errors, I placed instructions directly on the upload component: "One domain per row | Max 10k domains." I also provided a Sample CSV download so users could mirror the correct format before their first attempt.
Personalized, Action-Oriented CTAs :
To combat pricing drop-off, I made the final CTA dynamic. If a user requested 5,000 leads, the button didn't just say "Pay." It said: "Your 5,000 Leads are Ready to Deliver." This shifted the user’s focus from the "Cost" to the "Reward."
Social Proof Integration :
Directly beneath the main CTA, I added a micro-copy line: "Trusted by 500+ global teams." This provided a final nudge of reassurance at the most critical point in the funnel.
Visualizing the Invisible :
Since leads are just data, I created a high-fidelity data showcase section. I displayed an example list containing Names, Job Titles, Companies, and Emails (partially blurred for privacy). This gave users a "tangible" look at what they were actually buying.
Model Selection Logic :
I designed a simple preference selector for "Global vs. US Models," allowing our primary US audience to get the hyper-niche results they needed without complicating the UI for global users.
Results & Impact
Instant Market Authority :
By linking the product to PandaMatch, we bypassed the "untrusted startup" phase and saw immediate adoption from existing users.
Reduced Friction :
Moving the upload tool to the Hero section resulted in a significantly higher "Start Rate" compared to the MVP's hidden dashboard flow.
Zero-Support Onboarding :
The combination of the "Sample CSV" and upfront formatting rules led to a near-zero failure rate for file uploads.
Scalable Sales Concept :
The "1000 leads for $1.8" hook became the core marketing pillar, successfully positioning the product as the most cost-effective lead generation tool on the market.
