Weddify
Weddify
Helping users to plan & manage weddings effectively
Helping users to plan & manage weddings effectively
In a world where wedding planning can be a maze of choices and budgets, people who wants to organize the wedding often find themselves lost amidst an array of vendors and details. Research indicates a common concern — the stress of managing budgets, and the daunting task of finding the perfect vendors, uncertainty about communicating with vendors, etc.
In a world where wedding planning can be a maze of choices and budgets, people who wants to organize the wedding often find themselves lost amidst an array of vendors and details. Research indicates a common concern — the stress of managing budgets, and the daunting task of finding the perfect vendors, uncertainty about communicating with vendors, etc.
Weddify thrives on a straightforward concept: effortlessly handle vendor choice to fit your budget, communicate flawlessly with suppliers, dispatch invites to your visitors, and manage responses. This strategy saves both time and money.
Weddify thrives on a straightforward concept: effortlessly handle vendor choice to fit your budget, communicate flawlessly with suppliers, dispatch invites to your visitors, and manage responses. This strategy saves both time and money.
Roles
User Experience (UX) Designer
Interaction (IxD) Designer
User Interface (UI) Designer
UX Writer
UX Strategy
User Experience (UX) Designer
Interaction (IxD) Designer
User Interface (UI) Designer
UX Writer
UX Strategy
Deliverables
Interaction Design:
Interaction Design:
Hi-fi interactive prototypes for key tasks
Hi-fi interactive prototypes for key tasks
UX/UI Design:
UX/UI Design:
Competitive analysis
One-on-one interviews
User personas
User journeys and task flows
Information Architecture
Low-fidelity wireframes
High-fidelity mockups and prototypes
Design system and UI kit
Usability tests and findings
Competitive analysis
One-on-one interviews
User personas
User journeys and task flows
Information Architecture
Low-fidelity wireframes
High-fidelity mockups and prototypes
Design system and UI kit
Usability tests and findings
Project Specifications
Duration: 6 weeks
Duration: 6 weeks
Tools:
Tools:
Figma
Balsamiq
Fig jam
Google Suite
Notion
Miro
Figma
Balsamiq
Fig jam
Google Suite
Notion
Miro
Business constraints
To make this as a real product in a company I assumed :
Less marketing budget
Need More app downloads
Less employees
To make this as a real product in a company I assumed :
Less marketing budget
Need More app downloads
Less employees
Overview
Overview
In the rush of wedding planning, couples get caught in a confusing maze of choices and costs. They're on a constant loop, trying to shift through numerous vendors, all claiming to offer something special. The problem? No centralized platform. This leaves couples juggling vendor research, budget alignment, vendor communications, and keeping tabs on RSVPs.
In the rush of wedding planning, couples get caught in a confusing maze of choices and costs. They're on a constant loop, trying to shift through numerous vendors, all claiming to offer something special. The problem? No centralized platform. This leaves couples juggling vendor research, budget alignment, vendor communications, and keeping tabs on RSVPs.
Also often times, couples impulsively opt for high-cost vendors initially, & realizing the strain on their budget when exploring additional options/vendors. It's like fitting pieces into a puzzle without knowing the full picture. Without a streamlined process, decisions become even more complex, making maintaining a clear picture of wedding plans a challenge. I termed this as: “ Budget Overshoot Dilemma.”
Also often times, couples impulsively opt for high-cost vendors initially, & realizing the strain on their budget when exploring additional options/vendors. It's like fitting pieces into a puzzle without knowing the full picture. Without a streamlined process, decisions become even more complex, making maintaining a clear picture of wedding plans a challenge. I termed this as: “ Budget Overshoot Dilemma.”
Problems
Problems
Couples impulsively select high-cost vendors initially, leading to budget constraints later.
Less choices in vendor selection.
Disjointed vendor interactions, from inquiries to communicating.
Managing guest responses is a manual and stressful process.
Proposed Solutions
Proposed Solutions
A Strategic Planning for vendor selection outlines: cost estimates, and budget visualization, enabling informed decisions and adjustments without last-minute surprises.
Introduce a centralized hub where peoples can explore & evaluate vendors.
Seamless Communication with vendors on one central platform.
An Automated RSVP Tracking system to effortlessly track and manage guest responses.
A Strategic Planning for vendor selection outlines: cost estimates, and budget visualization, enabling informed decisions and adjustments without last-minute surprises.
Introduce a centralized hub where peoples can explore & evaluate vendors.
Seamless Communication with vendors on one central platform.
An Automated RSVP Tracking system to effortlessly track and manage guest responses.
“One-stop bliss for planning perfection. Swipe through potential vendors, add, trim, and shape your dream team to fit your budget. Communicate effortlessly with vendors and unlock more features. It's wedding planning by being in budget and without compromising on happiness.“
“One-stop bliss for planning perfection. Swipe through potential vendors, add, trim, and shape your dream team to fit your budget. Communicate effortlessly with vendors and unlock more features. It's wedding planning by being in budget and without compromising on happiness.“
“One-stop bliss for planning perfection. Swipe through potential vendors, add, trim, and shape your dream team to fit your budget. Communicate effortlessly with vendors and unlock more features. It's wedding planning by being in budget and without compromising on happiness.“
Research
Research
My research first centered around the competition space in order to understand how other apps are addressing similar issues. Asking my friends and family members about their experiences, one-on-one interviews to lastly affinity mapping helped me to actually understand what people think about planning the wedding & also tp identify specific issues the app would need to address.
My research first centered around the competition space in order to understand how other apps are addressing similar issues. Asking my friends and family members about their experiences, one-on- one interviews to lastly affinity mapping helped me to actually understand what people think about planning the wedding & also tp identify specific issues the app would need to address.
My research first centered around the competition space in order to understand how other apps are addressing similar issues. Asking my friends and family members about their experiences, one-on- one interviews to lastly affinity mapping helped me to actually understand what people think about planning the wedding & also tp identify specific issues the app would need to address.
Competitive Analysis
Competitive Analysis
Among competitors, I found two apps to be a good fit : Wedding Bazaar and Wed Me Good. Their key emphasis lies in providing personal assistance & offering a plethora of vendor categories. But they lag in features like : RSVP management, seamless invitation sending, dedicated Vendor chat
Among competitors, I found two apps to be a good fit : Wedding Bazaar and Wed Me Good. Their key emphasis lies in providing personal assistance & offering a plethora of vendor categories. But they lag in features like : RSVP management, seamless invitation sending, dedicated Vendor chat
Findings
Findings
While competitors emphasize on providing personal assistance, my product could've needed a dedicated team of employees. It would cost the users for that assistance, resulting in extra cash in the users' budgets. Our main goal is for users to organize wedding at lower cost yet not sacrificing quality. We also had a business restriction of having a limited team of employees, so we couldn't create a separate team of employees for this.
While competitors emphasize on providing personal assistance, my product could've needed a dedicated team of employees. It would cost the users for that assistance, resulting in extra cash in the users' budgets. Our main goal is for users to organize wedding at lower cost yet not sacrificing quality. We also had a business restriction of having a limited team of employees, so we couldn't create a separate team of employees for this.
User Interviews
User Interviews
For knowing users better, I conducted insightful user interviews. I choose peoples with experience in organizing and going to organize weddings. I got some valuable perspectives that steered the design process.
For knowing users better, I conducted insightful user interviews. I choose peoples with experience in organizing and going to organize weddings. I got some valuable perspectives that steered the design process.
Process
Process
After conducting user interviews I got to know most of the users didn’t know what RSVP means. But after explaining them what RSVP means and how it helps a lot in planning events, then they were interested in using it for their events.
Coming to the “Planner” section. I included the real time budget, so users can quickly identify if they're approaching their budget limit and adjust their choices accordingly by seeing the cumulative cost of vendors
After conducting user interviews I got to know most of the users didn’t know what RSVP means. But after explaining them what RSVP means and how it helps a lot in planning events, then they were interested in using it for their events.
Coming to the “Planner” section. I included the real time budget, so users can quickly identify if they're approaching their budget limit and adjust their choices accordingly by seeing the cumulative cost of vendors
Affinity Mapping
Affinity Mapping
This powerful technique became the linchpin in organizing and categorizing user feedback, providing a structured lens through which key patterns, pain points, and priorities emerged. It wasn't just about data; it was about illuminating the roadmap for a user-centric design.
This powerful technique became the linchpin in organizing and categorizing user feedback, providing a structured lens through which key patterns, pain points, and priorities emerged. It wasn't just about data; it was about illuminating the roadmap for a user-centric design.
Findings
Findings
This revealed following insights :
Lack of familiarity with RSVP
Challenges in budget tracking,
Struggle of managing vendor communication
This revealed following insights :
Lack of familiarity with RSVP
Challenges in budget tracking,
Struggle of managing vendor communication
User Centric apprach
User Centric apprach
As a designer, understanding the diverse perspectives of potential users is crucial. Recognizing that various user types will engage with the app differently, I crafted user personas to capture these nuances. To delve deeper into users' initial experiences and motivations, I employed empathy mapping, ensuring that Weddify caters to a broad spectrum of user needs and preferences."
My research first centered around the competition space in order to understand how other apps are addressing similar issues. Asking my friends and family members about their experiences, one-on- one interviews to lastly affinity mapping helped me to actually understand what people think about planning the wedding & also tp identify specific issues the app would need to address.
My research first centered around the competition space in order to understand how other apps are addressing similar issues. Asking my friends and family members about their experiences, one-on- one interviews to lastly affinity mapping helped me to actually understand what people think about planning the wedding & also tp identify specific issues the app would need to address.
User Personas
User Personas
Among competitors, I found two apps to be a good fit : Wedding Bazaar and Wed Me Good. Their key emphasis lies in providing personal assistance & offering a plethora of vendor categories. But they lag in features like : RSVP management, seamless invitation sending, dedicated Vendor chat
Among competitors, I found two apps to be a good fit : Wedding Bazaar and Wed Me Good. Their key emphasis lies in providing personal assistance & offering a plethora of vendor categories. But they lag in features like : RSVP management, seamless invitation sending, dedicated Vendor chat
Empathy Mapping
Empathy Mapping
By creating and exploring the journey maps of personas and their typical tasks, I uncovered key emotional/procedural moments that Weddify needed to address. The anxiety someone might feel, for example, if they’re afraid they’re not getting more vendor options .Or the process of selecting most of the vendors by that fits their budget and find something that solves major pain points within planning the wedding.
By creating and exploring the journey maps of personas and their typical tasks, I uncovered key emotional/procedural moments that Weddify needed to address. The anxiety someone might feel, for example, if they’re afraid they’re not getting more vendor options .Or the process of selecting most of the vendors by that fits their budget and find something that solves major pain points within planning the wedding.
Information Architecture
By meticulously organizing and structuring content, it provided me how can be users seamless journey through the app's features. The thoughtful arrangement of information not only enhanced user understanding but also the optimized overall user experience.
Fig jam file link
Information Architechture
Information Architechture
By meticulously organizing and structuring content, it provided me how can be users seamless journey through the app's features. The thoughtful arrangement of information not only enhanced user understanding but also the optimized overall user experience.
By meticulously organizing and structuring content, it provided me how can be users seamless journey through the app's features. The thoughtful arrangement of information not only enhanced user understanding but also the optimized overall user experience.
User Centric apprach
As a designer, understanding the diverse perspectives of potential users is crucial. Recognizing that various user types will engage with the app differently, I crafted user personas to capture these nuances. To delve deeper into users' initial experiences and motivations, I employed empathy mapping, ensuring that Weddify caters to a broad spectrum of user needs and preferences."
User Personas
Among competitors, I found two apps to be a good fit : Wedding Bazaar and Wed Me Good. Their key emphasis lies in providing personal assistance & offering a plethora of vendor categories. But they lag in features like : RSVP management, seamless invitation sending, dedicated Vendor chat
Persona and other research links
Empathy Mapping
By creating and exploring the journey maps of personas and their typical tasks, I uncovered key emotional/procedural moments that Weddify needed to address. The anxiety someone might feel, for example, if they’re afraid they’re not getting more vendor options .Or the process of selecting most of the vendors by that fits their budget and find something that solves major pain points within planning the wedding.
Link to view on Miro
Information Architecture
By meticulously organizing and structuring content, it provided me how can be users seamless journey through the app's features. The thoughtful arrangement of information not only enhanced user understanding but also the optimized overall user experience.
Fig jam file link
Information Architechture
By meticulously organizing and structuring content, it provided me how can be users seamless journey through the app's features. The thoughtful arrangement of information not only enhanced user understanding but also the optimized overall user experience.
Fig jam file link
User Centric approach
"As a designer, understanding the diverse perspectives of potential users is crucial. Recognizing that various user types will engage with the app differently, I crafted user personas to capture these nuances. To delve deeper into users' initial experiences and motivations, I employed empathy mapping, ensuring that Weddify caters to a broad spectrum of user needs and preferences."
User Personas
Creating personas helped bring some clarity to those divergences. As research and design proceeded, I created primarily three personas because they represented heavy emphasis of two key functions: stress-free planning and the demand for an efficient invitation-sending tool.
Persona Links
Empathy Mapping
By creating and exploring the journey maps of personas and their typical tasks, I uncovered key emotional/procedural moments that Weddify needed to address. The anxiety someone might feel, for example, if they’re afraid they’re not getting more vendor options .Or the process of selecting most of the vendors by that fits their budget down with their children to try and find something that solves major pain points within planning the wedding.
Information Architechture
By meticulously organizing and structuring content, it provided me how can be users seamless journey through the app's features. The thoughtful arrangement of information not only enhanced user understanding but also the optimized overall user experience.
Fig jam file link
Click here
Understanding What Users
Find Intuitive, and Why
Understanding What Users
Find Intuitive, and Why
Understanding What Users Find Intuitive, and Why ?
Low-fidelity prototype testing allowed me to better understand what users feel important & know how they complete the tasks. By studying their touch and swipe gestures — and more importantly, having a dialogue with them about what they expected and when — I knew which adjustments needed to be made to lay the foundation for a more fully realized high fidelity prototype. Small details such as actionable and consistent iconography, and consistent paths to get back, would become important elements of the design system.
Low-fidelity prototype testing allowed me to better understand what users feel important & know how they complete the tasks. By studying their touch and swipe gestures — and more importantly, having a dialogue with them about what they expected and when — I knew which adjustments needed to be made to lay the foundation for a more fully realized high fidelity prototype. Small details such as actionable and consistent iconography, and consistent paths to get back, would become important elements of the design system.
Surfacing New Issues
Surfacing New Issues
The Hi-fidelity prototype gave users a taste of the real deal, but it uncovered some problems. The intricate features within the main functions made things overly complicated, not user-friendly for everyone. This complexity was a barrier for new users trying to get the hang of the platform.
( Live prototype link : available on Figma)
The Hi-fidelity prototype gave users a taste of the real deal, but it uncovered some problems. The intricate features within the main functions made things overly complicated, not user-friendly for everyone. This complexity was a barrier for new users trying to get the hang of the platform.
( Live prototype link : available on Figma)
Establishing Visual Design
Establishing Visual Design
In crafting Weddify's look and feel, I envisioned a design that resonates with calmness and love. I deliberately opted for soft, rounded elements while choosing icons, colors, and typography. The circular shapes evoke a sense of warmth and harmony, reflecting calmness and affectionate essence that weddings embody. This choice ensures a soothing and delightful experience for our users
In crafting Weddify's look and feel, I envisioned a design that resonates with calmness and love. I deliberately opted for soft, rounded elements while choosing icons, colors, and typography. The circular shapes evoke a sense of warmth and harmony, reflecting calmness and affectionate essence that weddings embody. This choice ensures a soothing and delightful experience for our users
Iconography
Every icon tells a story. Purposefully chosen, each icon in Weddify is a visual cue, simplifying navigation and adding a touch of elegance to the user experience. From planning tools to communication features, our iconography is thoughtfully crafted to enhance usability and create a visually cohesive app environment
Every icon tells a story. Purposefully chosen, each icon in Weddify is a visual cue, simplifying navigation and adding a touch of elegance to the user experience. From planning tools to communication features, our iconography is thoughtfully crafted to enhance usability and create a visually cohesive app environment
Color
I curated the palette to evoke feelings of joy, warmth, and elegance. Soft pinks and Pale Blues dominate, creating a harmonious ambiance that aligns with the joyous spirit of weddings. These colors aren't just pixels; they're brushes of emotion, enriching the entire user experience.
I curated the palette to evoke feelings of joy, warmth, and elegance. Soft pinks and Pale Blues dominate, creating a harmonious ambiance that aligns with the joyous spirit of weddings. These colors aren't just pixels; they're brushes of emotion, enriching the entire user experience.
Background
# FFFFFF
Primary Text
# 1F1F1F
Light BG
# F5F7FA
Light Text
# A5A5A5
Accent
# FF6F9C
Typography
I choose elegant and readable visual language using the Quicksand typeface. Its clean lines and sleek aesthetics brings a touch of sophistication to every aspect of the app. Quicksand ensures a harmonious and stylish typographic experience enhancing the overall experience of Weddify.
I choose elegant and readable visual language using the Quicksand typeface. Its clean lines and sleek aesthetics brings a touch of sophistication to every aspect of the app. Quicksand ensures a harmonious and stylish typographic experience enhancing the overall experience of Weddify.
Heading 1
Heading 2
Heading 3
Heading 4
Paragraph 2
Paragraph 1
24 px
18 px
16 px
16 px
14 px
14 px
Projects
Alumni Portal - Alumni site for RSCOE
Aspira - Students career counselling
Lessons Learned
Lessons Learned
Diverse User Preferences:
Users have varied ways of searching for wedding-related services.
Offer diverse filtering options to cater to different user preferences.
Addressing User Doubts:
Clear explanations can mitigate doubts and enhance user understanding about app features
Understand and address user concerns through thoughtful copy.
Test Real-World Scenarios:
Simulate real-world scenarios in testing.
Understand how users interact with the app in different situations.
Feature Prioritization:
Prioritize features based on user needs.
Don't overwhelm users with too many features initially..
Projects
Alumni Portal - Alumni site for RSCOE
Aspira - Students career counselling
Projects
Alumni Portal - Alumni site for RSCOE
Aspira - Students career counselling